Only 6.1% of respondents had actually bought something on their smartphone or tablet after reading a promotional email.
Archives for August 20, 2013
Almost seven in 10 said they were likely to open emails from brands whose products they often purchased either online or in brick-and-mortar stores.
Almost one-quarter of respondents said the No. 1 influence on whether they would open a promotional email was the familiarity of the sender’s name.
This year, eMarketer estimates, just shy of 100 million Americans will access their Facebook account via mobile phone at least monthly.
The mobile Twitter population is not huge, but neither is the overall Twitter population in the US, estimated to reach 36.8 million users this year.
Though Twitter penetration of the overall population is low, usage among all mobile phone social network users is substantial, at a 28% penetration rate.
92% of TV-viewing smartphone owners across 3 major markets believe that brands have an opportunity to make ads feel more like a story or game, by simulating entertainment-based narratives.
The average video posted by an Interbrand 100 company will attract more than half of its views at least 3 weeks after having been published.