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Demographics Of Mobile In-Store Price Comparers, January 2013 [TABLE]

Table - Demographics Of Mobile In-Store Price Comparers

Pew Internet & American Life Project polling in January 2013 found 12% of US mobile phone owners in the 50-to-64 age group had used those devices in the prior 30 days to compare prices in-store—far lower than the percentages of younger adults. Read the rest at eMarketer.