B2B marketers now rely on three main channels in order to reach their audience: traditional print media, newer digital avenues and trade events. Marketers responding to ABM’s survey saw a clear trend towards an increase in budgets for digital channels. For example, 45% expected to increase search engine advertising spending, while 43% foresaw an increase in mobile advertising, and 41% an increase in e-newsletter ad spending. In comparison, only 27% anticipated an increase in face-to-face event sponsorship, while 32% anticipated a decrease in print advertising. Read the rest at eMarketer.
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