Skip to content

US Newspaper Subscribers vs. Mobile News Consumers By Age, Q1 2012 & Q1 2013 [TABLE]

Table - US Newspaper Subscribers vs. Mobile News Consumers By Age

Localytics, a mobile app company, looked at growth of the mobile news audience between July 2012 and 2013 and found that the average number of logins to news apps per user rose by 39% year over year, while time spent in news apps decreased by 26%. The study also confirmed the strong inclination of tablet users toward news reading. Time spent accessing news on tablets was 50 times higher than on mobile phones.

Overall, the findings from the Donald J. Reynolds Journalism Institute showed that newspaper subscribers were less likely than consumers in general to read news on their mobile devices, but still more than half (52.1%) did so in Q1 2013. And that was nearly 15 percentage points higher than the number of print subscribers who read news on mobile a year earlier. Read the rest at eMarketer.