52% of American female internet users say they’ve entered an online contest or sweepstakes sponsored by a brand or product.
Archives for August 16, 2013
Only about 1 in 2 global marketers systematically or routinely use data when making decisions.
Retail e-commerce spending (excluding mobile) grew by 16% year-over-year in Q2 to reach $49.8 billion.
Millennials (18-34), who have reported levels of frugality far beyond other age groups for quite some time, have shown an uptick in confidence in the past quarter.
3 in 4 marketers from around the world report problems or challenges when trying to calculate ROI.
Feature phones account for significantly less mobile gaming: Just 17.7% of all mobile phone gamers this year will have a feature phone.
eMarketer estimates 103.6 million smartphone users will play games at least monthly this year, up 23.7% over 2012.
Nearly 126 million people in the US will play a game on their mobile phone at least once a month.
Between July 2012 and 2013 and found that the average number of logins to news apps per user rose by 39% year over year.