The percentage of print subscribers fell just 2.2 percentage points between Q1 2012 and Q2 2013, to 31.1%.
Archives for August 15, 2013
The 35-to-44 age group showed the highest incidence of reading news on their smartphones, at 73% of users.
Nearly three out of five US online buyers said they had noticed ads for products they looked up on other sites.
While 34% said they only visited one site to research their last purchase, half had gone to two or more sites, which also means they took their time before buying.
3 in 4 marketers from around the world report problems or challenges when trying to calculate ROI.
Smart phone penetration stands at about 60% of the US mobile market.
Only 32% of the CEOs have a presence on at least one of the major social networks .
Latinas are more likely than non-Hispanic white females to engage in a variety of activities on their mobile devices.
More than half of consumers decide on which products they’ll buy at the grocery store before they leave their homes.
Between November 2010 and May 2013, the percentage of internet users on Twitter more than doubled for every adult age group except those ages 65 and older.