As of May, 72% of online adults reported using at least one social networking site.
Archives for August 14, 2013
45% of global marketers agree that data is the most underutilized asset in their organization.
Face-to-face event attendance is rated the most successful platform, by a fairly wide margin.
Over the past decade or so, Hispanic women have moved away from English broadcast TV, cutting their consumption almost by half.
With increasing numbers of Americans watching video on their smartphones and tablets, it’s important to gauge their reactions to the ads they see while streaming entertainment content.
Between Q1 2012 and Q1 2013, the majority of US travel and leisure paid search clicks came from PC searches, but the proportion from mobile devices had risen fairly steadily.
The US travel industry’s advertising spending in paid digital media will hit $3.35 billion in 2013 and will rise to $4.96 billion by 2017.
More than 60% of brands from the marquee retail and travel sectors worldwide participated in seven social sites or more.
Among the biggest changes overall was the decrease in the importance of sales vs. two years prior.
Consumer engagement and brand lift were the No. 1 goals of social media marketing, each cited by 67% of respondents.