Marketing Tactics Influenced By Data & Audience Information, June 2013 [CHART]

Chart - Marketing Tactics Influenced By Data & Audience Information

Marketers also indicated that they were letting data influence the allocation of their resources. One-third of respondents said data influenced 75% to 100% of their digital marketing budget, while another third said it affected 50% to 75% of outlays.

Email was the marketing area most often influenced by collected data. But marketers also indicated it was having a sizeable influence on retargeting, display targeting and creative optimization, among other strategies. Read the rest at eMarketer.

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