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Broadband Subscribers’ TV & Movie Sources, August 2013 [CHART]

Chart - Broadband Subscribers' TV & Movie Sources

2 in 3 young US and Canadian subscribers to fixed broadband services (cable, DSL, FTTH) are accessing at least some video programming through over-the-top (OTT) services such as Netflix and Hulu as well as a variety of mobile applications (some ranked here), per survey results released by the Fiber to the Home (FTTH) Council Americas. Among the under-35 crowd, about 1 in 8 said they’re getting all of their TV and movie programming online, forgoing any broadcast or cable programming.

The 12.2% of under-35-year-old broadband users claiming OTT-only viewing is remarkably close to recent survey results released by Pivot.

The FTTH Council study shows that the under-35 demographic is far less reliant on traditional TV than survey respondents overall, of whom roughly 3 in 5 watch traditional TV only. Indeed, while 1 in 5 respondents aged under 35 claimed to watch most (66%+) or all of their TV and movie programming using online services and other mobile applications, the corresponding proportion among the survey population as a whole was just 7.8%. Read the rest at MarketingCharts.