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B2C Marketers’ Customer Insights, August 2013 [CHART]

Chart - B2C Marketers' Customer Insights

Mid-sized and large B2C organizations are making it a top priority to retain profitable customers, but may lack the requisite knowledge to do so, according to a study from Yesmail Interactive and Gleanster. Almost 9 in 10 believe they could do a better job at customer engagement with access to more comprehensive data sources, and the study shows that only a minority have a clear understanding of their customers beyond simple transactional data. Read the rest at MarketingCharts.