3 in 4 B2B media users say they use both digital and traditional media industry sources to learn tips and best practices and to gain valuable information they can use in their work, finds ABM in a new study [PDF] assessing the value of B2B media in connecting buyers and sellers. The report shows that B2B media users are making use of an array of industry sources, ranging from mobile-optimized sites or applications (63%) to e-newsletters (92%) and print magazines (96%). Some sources are more useful than others for buying decisions, though.
In terms of the sources important for new product and supplier information, websites ranked first, at 80% of B2B media users, ahead of product information from the manufacturer (73%) and print magazines (69%). That’s despite print magazines being equal with websites in terms of overall usage, at 96%. Read the rest at MarketingCharts.