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Triggered Email Marketing Metrics In North America, Q1 2011 – Q1 2013 [TABLE]

Table - Triggered Email Marketing Metrics In North America

To drive greater engagement with email, whether on desktop or mobile, companies are using marketing automation via triggered messaging. Triggered emails enable marketers to use automation to respond to a user-prompted action or behavior. Consumers opened one out of every two triggered emails in North America in Q1 2013, according to Epsilon. Read the rest at eMarketer.