Triggered Email Marketing Metrics In North America, Q1 2011 – Q1 2013 [TABLE]
To drive greater engagement with email, whether on desktop or mobile, companies are using marketing automation via triggered messaging. Triggered emails enable marketers to use automation to respond to a user-prompted action or behavior. Consumers opened one out of every two triggered emails in North America in Q1 2013, according to Epsilon. Read the rest at eMarketer.