Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy.
Archives for August 12, 2013
72% of SMBs are using social media to promote their businesses, with 66% reporting “extremely” or “very” high levels of engagement with their customers.
The proportion of Millennials living in their parents’ home is on a steady upswing.
Among those who had a local TV news app, 36% said they watched local news on TV seven or more times during the seven days prior to the survey.
More than one in four surveyed adult US smart phone owners said they had a news app from a local TV station installed on their phone in 2013.
To drive greater engagement with email, whether on desktop or mobile, companies are using marketing automation via triggered messaging.
Click-to-open rate dropped 9.6% year over year, and transaction-to-click rate fell 15.6%.
71.8% of US email users ages 24 to 40 said they typically read their personal email throughout the day.
Nearly one in three emails sent in North America during Q1 2013 were opened—the highest number in recent history.