Personalizing digital ads has become a priority for marketers, as data has made them better able to segment and target their consumer base. And in general, consumers have shown a fair amount of receptivity to these personalized ads. In an August 2012 survey from ChoiceStream, 35% of US internet users said they would like to receive personalized ads or recommendations online.
Depending on the format, consumers may have even come to expect a certain degree of personalization. A Responsys survey conducted by Ipsos Observer in April 2013 found that more two-thirds of US web users thought it was important that marketing emails be personalized. Read the rest at eMarketer.