During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.
Archives for August 8, 2013
While one might expect MI professionals to have a high view of market intelligence ROI, decision-makers were as likely to say their investments have paid off (82% and 77%, respectively).
43% said they used branded mobile apps to keep informed about the brand, product, store or company.
More than half of mobile device users worldwide said they regularly used brand, product or store apps.
91% of marketers agree that data is of primary importance for segmentation and targeting of their marketing efforts.
76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver, and 71% believe the customer service they provide via social media is a cost-saver.
34% of respondents overall watch video while passing the time, with 82% of those (28% overall) uploading or sharing video while passing the time.
14% of commercial messages did not make it to American subscribers’ inboxes during the first half of this year.
74% of respondents claim to get frustrated with websites when content, offers, ads, and promotions appear that have nothing to do with their interests.