LeadTail has released its latest quarterly study of Twitter activity by marketers, this time looking at the behavior of 515 North American digital marketers (primarily from the US) active on Twitter during the second quarter. The report indicates that these brand, corporate and agency marketers cross-posted content to Twitter from various other social networks, with 52% doing so from Instagram, 34% from foursquare, 27% from Vine, and 25% from LinkedIn.
Those are significantly higher figures than found in Lead Tail’s Q1 study. That difference could be a result of wider interest by marketers in sharing content between networks, but could also be due to the different sample base, with this study focused on digital marketers while the last looked at the broader marketing community. Read the rest at MarketingCharts.