Americans increasingly believe they’re cutting back on small-ticket purchases in order to save money.
Archives for August 7, 2013
After a couple of years of decline, the volume of coupons distributed by CPG marketers rose by 1.8% year-over-year in the first half of this year.
The median load time for home pages of the top 500 US retail websites continues to slow down, climbing to 7.72 seconds during the Summer from 7.65 seconds in the Spring of this year, and far above the ideal load time of less than 3 seconds.
As social networking and video reach plateaus for desktop time, these activities are growing more quickly on smart phones, and especially tablets.
US adults will spend 43.6% of their overall media time with digital this year, including 19.4% on mobile—compared to 19.2% on laptops and PCs.
Time spent with mobile has come to represent a little more than half of TV’s share of total media time, as well as nearly half of digital media time as a whole.
The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year.
NetBase created this infographic to illustrate the findings of their research about fashionistas’ online influences.
52% OF marketers cross-posted content to Twitter from from Instagram, 34% from foursquare, 27% from Vine, and 25% from LinkedIn.