Businesses that integrate mature real-time social applications (such as sharing widgets, real-time comments, live blogs and live chat applications) into their websites claim a variety of benefits, according to a study from Livefyre. Among the 73% of respondents who reported integrating such apps, virtually all (95%) cited some benefit, most commonly greater user engagement with their brand (88%) and direct connection with their audience (54%).
Roughly 4 in 10 said they had seen an increase in average site visit duration (42%) and website traffic (41%).
Businesses that curate social activity about their brand and integrate it into their websites and mobile apps report similar results. 82% said they increased user engagement as a result, while 57% have seen a bump in website traffic, and 56% are connecting directly with their audience. Read the rest at MarketingCharts.