20% of social media users in the US say they’ve posted something on a social media site that could someday negatively affect an employer’s decision on whether to hire them for a job or allow them to stay at an existing job were they to see it.
Archives for August 6, 2013
89% of B2B marketers and salespeople say that the amount of price pressure they’re feeling from customers and buyers has increased over the past 3 years, making it more difficult to close high-margin sales.
1 in 10 respondents said they dealt with more than 300 emails a day, with close to one-third of those saying that marketing and promotional emails accounted for at least three-quarters of their emails.
TV viewers frequently multitask, and while multitasking activities are varied, they often involve a second screen.
Tweeted Vine videos are averaging 20 retweets, compared to 19 for YouTube and 7 for Instagram.
Brand conversations are on the rise on Twitter, and Twitter users who mention brands have an increasingly amplified voice.
Among the 73% of respondents who reported integrating social media apps into their websites, virtually all (95%) cited some benefit.
More Americans are saving money by cutting out small-ticket expenses ranging from print subscriptions to cable TV services.
On average, 51% of people regularly use brand apps to keep informed about the brand, product, store or company (43%) and to get discounts and coupons (41%).
While young (18-29), middle-aged (30-49) and and older (50-64) tablet users display strikingly similar levels of use of their devices, they sometimes differ when it comes to their preferred activities.