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Types Of Data Analyzed By Companies Worldwide, 2012 & 2013 [TABLE]

Table - Types Of Data Analyzed By Companies Worldwide

The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels, according to a survey by research firm Econsultancy and data consulting company Lynchpin. More companies also paid attention to social data in 2013, at 63% of respondents, up from 56% the previous year. Read the rest at eMarketer.