Top Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]

Table - Top Analytics Tools Companies Pay For Worldwide

Fewer marketers were interested in customer survey data and third-party market research, suggesting that internal digital resources may be providing much of the info marketers are seeking.

That being said, 64% of marketers still paid for online surveys of customers, a slight 2-percentage-point decrease from 2012. Forty-four percent also paid for social listening tools, pointing again to the increased importance of social data. Read the rest at eMarketer.

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