Ad spending on TV around the world grew by 3.5% in Q1, outpacing the aggregate increase of 1.9%.
Archives for August 5, 2013
Younger coupon users are more likely than their older counterparts to obtain coupons through social and mobile channels.
Fewer marketers were interested in customer survey data and third-party market research.
The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels.
Gigya, a social login application platform, found in Q2 2013 that Facebook dominated social sharing overall for nearly all industries.
iPhone users drove the greatest percentage of sharing, with 12.4% of users sharing online content on the Apple phone.
Consumers were nearly twice as likely to click and share content through mobile devices, as compared with the desktop.
Desktop and smartphone email opens happened most often between 10am and 4pm—during the typical workday.
Consumers primarily in the US used the desktop to open 55.2% of business-to-consumer (B2C) and business-to-business (B2B) marketing emails.