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US Hispanic Ad Spending By Media, 2011 & 2012 [TABLE]

Table - US Hispanic Ad Spending By Media

Hispanic ad spending was up 11.1% last year, as US marketers spent nearly $8 billion on major media targeted toward Hispanic consumers—a fast-growing segment of the population with increasing amounts of disposable income.

TV took well over half of total spending and grew significantly more quickly than the average, while spending on print media dipped, according to the estimates from Advertising Age and Kantar Media, the Latino Print Network and Nielsen. Internet ad spending, estimated by Ad Age DataCenter, was up just 2.5%. Read the rest at eMarketer.