The quality of the editorial content also appears to be a bigger influence on viewers than the quality of the ad.
Archives for August 2, 2013
58% of smart phone owners practice showrooming.
Sharing accounted for 7.7% of activity among mobile users on the ShareThis network, compared to 4.4% among desktop users.
Many coupon users won’t make a purchase if they’ve forgotten their coupon at home.
Mobile now accounts for 41% of Facebook ad revenues, a big jump from 30% in Q1.
Facebook is the top social site among Hispanics, followed distantly by LinkedIn.
Hispanic ad spending was up 11.1% last year, as US marketers spent nearly $8 billion on major media targeted toward Hispanic consumers.
In many cases, the only people with a clear grasp of advertising metrics are in the digital department.
27% of Facebook visitors saying that ads interfere with their experience on this site, a higher percentage than for visitors to other popular sites.