The number of branded video shares grew by 7% quarter-over-quarter in Q2 to exceed 33 million.
Archives for August 1, 2013
Users were about 37% more likely to click on an rich media in-app ad than on a mobile rich media web ad (1.53% vs. 1.12%).
Families with school-age children plan to spend an average of $634.78 this year, down from $688.62 last year.
Among Hispanics spikes on Wednesdays, at 17% of Hispanic females’ weekly activity and 16% for Hispanic males, compared to 14% for the average mobile user.
Email was the No. 1 channel where marketers sent out real-time personalized messages, used by 55% of respondents.
77% of marketers in North America said real-time personalization was a high priority.
Social networks saw their overall customer satisfaction score fall a point to 68 on ACSI’s 100-point scale, a reading that puts it above only ISPs.
40% of local merchants are spending 5 or more hours a week on marketing their businesses, but that the vast majority either have a single person (51%) or no-one at all (37%) managing or supervising their digital marketing programs and initiatives.
Asian-Americans were the fastest-growing race or ethnic group in the US last year, growing by 2.9% year-over-year to reach 18.9 million.