According to comScore, many players are struggling to gain awareness and usage of their platforms. Aside from PayPal, which has substantial familiarity and use among consumers, Google Wallet garnered the highest level of awareness, at 41% of US internet users in November 2012, but with just 8% usage. MasterCard’s PayPass Wallet was the only other digital wallet to have double-digit awareness; offerings from Square, Visa, the mobile carriers and a handful of startups all had relatively low awareness and usage. Read the rest at eMarketer.
Home » Mobile Marketing » Mobile Behavior » Awareness & Use Of Mobile Wallets By Brand, November 2012 [CHART]