44% of marketers either deployed or are planning real-time solutions and another 24% evaluating them.
Archives for July 31, 2013
North American marketers say the complexity of systems required (50%) is the leading concern about real-time marketing.
Higher-growth organizations are almost 50% more likely to see customer relationship marketing (CRM) as a critical way of life than lower-growth organizations (36% vs. 25%).
Twenty-seven percent of parents began to feel comfortable with the idea of their child having a feature phone when the son or daughter was between 10 and 12 years old.
58% of parents allowed their child to scroll and swipe for 1 to 4 hours per day.
For kids between 10 and 13 years old, having a smartphone was more common than not.
Aside from PayPal, which has substantial familiarity and use among consumers, Google Wallet garnered the highest level of awareness, at 41% of US internet users in November 2012, but with just 8% usage.
The majority of US smartphone owners cited saving money as a major reason for using mobile wallets.
50% of US smart phone owners were familiar with mobile wallet technology, with 16% of that group reporting having used the technology in the past six months.