Subscription streaming service viewing may be eroding consumption of premium cable channels such as HBO and Starz, according to details from a new report released by GfK. The report asked users of Netflix, Hulu Plus and Amazon who previously used premium cable channel or pay-TV service video-on-demand (VOD) services if their consumption of those services had declined as a result of their subscriptions.
55% of Netflix users agreed that that they watch less premium cable as a result of their subscription; 68% of Hulu Plus and 60% of Amazon Prime users concurred.
Last year, a GfK study found most Netflix users saying that their regular TV consumption was unaffected across a variety of program types. But that survey looked more at broadcast and basic cable programs, including sitcoms and drama re-runs. Read the rest at MarketingCharts.