After increasing by 3.2% in 2012, global ad spending displayed weaker growth in the first quarter of this year, per the latest figures from Nielsen. Spending was flat in North America, while expenditures in Europe retreated by 4.4%, despite reports of improving budget conditions in that region during the first quarter. Interestingly, after a buoyant 2012 that saw ad expenditures grow by 14.6%, the Middle East and Africa region fell back to earth with a moderate 2.9% rise in spend.
Notably, social tensions in Egypt led to a spending decline of 20%.
The results were better for the Asia-Pacific and Latin America regions, with spending up 5.8% and 11.9%, respectively. In the Asia-Pacific, China, Indonesia and Philippines each saw growth of around 20%, with Japan the only country to experience a decrease in spend, albeit fairly minor (-1.1%). Read the rest at MarketingCharts.