53% of respondents overall said they believe that companies are more responsive to customers when they complain via social media, a figure that rises to 57% among Millennials (aged 18-34).
Archives for July 29, 2013
After increasing by 3.2% in 2012, global ad spending displayed weaker growth in the first quarter of this year.
62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will remain steady.
Looking at the budget component breakdown by region, the data reveals that marketers in the Americas are still the most bullish.
15% of consumer products companies are both highly focused on their consumers and strong users of analytics.
Google seems to be keeping hold on a solid third of the market for sign-ins.
A majority still prefer some login other than Facebook, and Facebook’s dominance has dwindled since Q3 2012.
eMarketer forecasts that subscription-based mobile video revenues will top $2 billion by 2017, up from $1.25 billion in 2013.
Although a sizeable portion of the target audience remains unwilling to pay for online or mobile content, many consumers are beginning to accept the idea that quality comes at a price.