During June, online video ad frequency reached a new high of 121.1, meaning that each online video ad viewer watched 121 ads during the month.
Archives for July 26, 2013
In June, online video ad views reached a new peak of 20.1 billion, a dramatic 27% jump from the previous high of 15.8 billion just a month earlier.
Asked whether they like to try new brands and products or prefer to stick with the ones they know, 55% of Americans chose the former.
Social business is most important to marketing, branding, and reputation management, but customer service and audience engagement isn’t far behind.
Smartphones grew to account for 17.7% of Google search ad clicks in Q2, about double their share from Q2 2012 (8.8%).
Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.
Over two-thirds of web users played video games, and of that group, 53% did so weekly on a smartphone, tablet or other mobile device.
The majority of gamers shied away from communication—almost 60% of gamers rarely or never interacted with other players.
57.8% of those playing online games were on single-player games.
Nearly all publishers say native advertising is “integration into the design of the publisher’s site and [an ad that] lives on the same domain.”