Moms’ vs. Dads’ Use Of Daily Deal Sites, February 2013 [CHART]

Chart - Moms' vs. Dads' Use Of Daily Deal Sites

Moms visit websites to compare prices and seek deals before they go to a store. February 2013 polling from Arbitron and Edison Research found one-quarter of US moms saying they used daily deal sites, vs. 14% of adults in general. Read the rest at eMarketer.