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Moms Mobile Shopping Frequency, March 2013 [CHART]

Chart - Moms Mobile Shopping Frequency

Mobile devices and social networks are important fixtures of the shopping process for today’s mom. But marketers must be careful not to intrude unduly on their time, according to a new eMarketer report, “Mom Shoppers: Using Digital to Keep Their Heads Above Water.” Moms want to be the ones who initiate commerce-related activities in today’s digital environments. Read the rest at eMarketer.