Nearly three-quarters of polled US publishers said that they already offered native advertising on their site, and another 17% said they were considering offering it this year.
Archives for July 25, 2013
This year, 36% of the 2,545 respondents from 25 industries and 99 countries said that social business is very important to their business today, double last year’s 18% ascribing that level of importance.
41% of TV viewers say they would never act on a commercial, regardless of the device they’re using to watch TV.
Mobile advertising is growing by leaps and bounds, with spending up by 111% year-over-year in 2012 to reach 9% of all online ad revenues.
Around 15% of brand mentions could be deemed “advocacy mentions,” in which the person made a positive comment about the brand.
24% of women agree that advertising is an extremely or very important source of information when choosing brands.
One-quarter of US moms saying they used daily deal sites, vs. 14% of adults in general.
More than two-thirds of working and stay-at-home moms agreed that the internet has changed the way they get information about products and services.
Mobile devices and social networks are important fixtures of the shopping process for today’s mom.