B2Bs’ ratings of most effective SEO tactics were similar to B2Cs’, as updating website content was No. 1 and original content came in just above keyword management. Optimizing meta tags was less important, cited by 9 percentage points fewer B2Bs than B2Cs.
Blogging and repurposing existing content did not rank especially high among B2Bs, but these tactics still saw more interest than among B2Cs. Along with the emphasis on original and updated content, the findings point to the importance of various forms of content to B2Bs’ SEO efforts. Read the rest at eMarketer.