Online ad spending in the US is growing more rapidly than any other advertising medium, is reaching new heights seemingly with every passing quarter, and has been projected to see double-digit growth again this year.
Archives for July 23, 2013
Global eCPM averages increased on a quarter-over-quarter basis across display, mobile, social and video channels.
Only about one-third of women agree that “all brands are pretty much the same,” compared to 37% of men.
Loss of customers comes in as the second-most prioritized risk, closely behind high taxation.
Close behind Ford’s leading Buzz score of 31 were Amazon (29.9) and Subway (29.8).
25% or more of US Hispanics said they sought places to eat, stay, shop and entertain themselves while they were on trips.
eMarketer estimates that 25.6 million Hispanics—46.9% of this demographic group—will be using smartphones by the end of 2013.
64% said tag management systems’ most important data capability was providing a managed service for collecting and segmenting data.
Nearly three-quarters said improved analytics implementations was a benefit of tag management systems.