72% of smart phone owners are within 5 feet of their devices the majority of the time.
Archives for July 22, 2013
AT&T Wireless took top honors on the new scale, outperforming the 12-month telecom services category norm by 23.9% with its “Whatever-Proof” spot.
Consumer magazine print ad pages declined by 4.9% year-over-year in the first half (H1) of 2013.
52% of social network users have either taken or considered taking a “vacation” from one or more social networks in the past year, and 24% plan to stop using or take a break from one this year.
Of interested TV shoppers, 82% said they could see themselves purchasing products featured in a TV program.
More than two-thirds of Americans said they were interested in using their TVs for shopping.
The most cited metrics for evaluating sponsorships were sponsorship awareness (94%) and brand awareness (90%).
88% of companies worldwide used social media as a channel for leveraging sponsorships in March 2013.
Sponsorship spending, at $19.2 billion, will comprise 14% of total marketing spending in North America in 2013.