Smart phones and tablets combined accounted for 26% of organic search traffic in Q2, up from 15% a year earlier.
Archives for July 19, 2013
Marketers who rate the ability of their companies’ SEO strategy to achieve important objectives as very successful show some different priorities than those who deem their strategies to not be successful.
Twitter remains the most popular tool for corporate communications, used by 77% this year (up from 73%), with Facebook (70%, from 66%) and YouTube (69% vs. 62%) also in the top tier of adoption.
The vast majority of marketers surveyed believe that behavioral marketing can boost their performance in a range of areas, most notably in return on investment, revenue attributable to marketing activities, and customer satisfaction and loyalty.
FOX led the news channels, cited by 8% of respondents, followed by CNN at 7%.
Those older than 65 and those without a college degree were the most likely to prefer TV news.
Apps that employed push notifications retained up to 100% more of their users compared with apps that had not used push notifications.
49% of respondents used mobile email, compared with 38% who said they used SMS or MMS and 20% who cited push notifications.
Juniper Research estimates the number of mobile messages sent worldwide in 2012 totaled 14.7 trillion.