6% of online adults use reddit, finds a new study [PDF] from the Pew Research Center’s Internet & American Life Project, a figure that puts it on par with Tumblr. While use of both sites is higher among 18-29-year-olds (11% for reddit; 13% for Tumblr), the platforms differ when sorting by gender. Whereas there is no overall gender disparity in Tumblr usage, reddit is twice as popular among men than women (8% vs. 4%). And nowhere is that disparity more evident than in the 18-29 bracket.
Within this group, men are 3 times as likely as women to use reddit (15% vs. 5%). That also means that 18-29-year-old online males are 2-and-a-half times more likely than the average online adult to use reddit. Read the rest at MarketingCharts.