Amount Online Americans Will Spend On Travel Purchases Via Mobile, March 2013 [CHART]

Chart - Amount Online Americans Will Spend On Travel Purchases Via Mobile

While JiWire’s definition of “travel-related” includes small purchases such as entertainment tickets and restaurants, which could potentially overindex via mobile, the study found that consumers are getting more comfortable with larger price-tag purchases via tablets and smartphones as well. Forty-three percent of respondents said they’d be willing to spend up to $499 on travel buys; nearly one-quarter would spend between $500 and $999; and one in five mobile Wi-Fi users said they’d spend more than $1,000 on a mobile travel transaction. Read the rest at eMarketer.