30% of CMOs said they’re concerned with creating sustainable and engaging customer relationships, with another 22% stressing customer experience.
Archives for July 16, 2013
Social media-inspired purchases often occur on mobile devices.
Gaming is the most time-consuming mobile app category among mothers.
North Americans appear to be more immune to professional recommendations than other shoppers around the world.
Forty-three percent of respondents said they’d be willing to spend up to $499 on travel buys.
Many travelers remain more comfortable booking on a laptop, with 63% of mobile users purchasing travel via computer.
40% of digital travel researchers will plan trips via tablets and smartphones in 2013.
Among those who purchased electronics and sports equipment/accessories, 38% and 45%, respectively, said they preferred buying these items online.
45% of Millennials said they spent 1 hour or more per day checking out retail-oriented sites.
Both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity.