Pinterest users were most likely to agree that it’s useful for ideas and projets (80%) and that it’s easy to find things that interest them (75%),
Archives for July 15, 2013
The average email open rate in North America climbed to 31.1% in Q4, a significant increase from 27.4% in Q4.
Jeep’s leading score of 98% means that it almost fully meets consumers’ emotional ideal for patriotism in the auto category.
The list is notable in that it is dominated by brick-and-mortars, with only 2 pure-play e-commerce retailers making the top 100 list.
While about 44% of survey respondents reported using text messaging as a mobile marketing tactic, only 1 in 5 said they actually ran SMS campaigns last year.
Less than half of US display ad impressions delivered between May 2012 and February 2013 were in-view, defined as at least 50% of the ad visible for one second or more.
71% of US ad agencies and marketers felt their brand-focused ads were safe on premium publisher sites, while just 36% said the same for Facebook.
Publishers, agencies and marketers use ad verification services to validate the delivery of display ads and ensure brand safety.
56% of US web users said other, less costly options might motivate them to cut pay TV and a comparable 55% cited not being able to afford cable anymore.
Among black households, the move toward broadcast-only services has been particularly dramatic, jumping 10 percentage points to 22%.