The sheer number of digital tools now available to physicians has the potential to fundamentally change the practice of medicine in the US. The era of the house call may be long gone, but some of that one-on-one attention paid to patients can now be realized through tools such as email, social media and even mobile apps. Still, these tools also present complications related to issues of privacy and clear communication.
A survey of US physicians conducted by Kantar Media in January 2013 found that those complications might be resulting in a slow uptake of email among doctors. Email use was highest among doctors ages 35 to 44, at 30%, and its use among other age groups was not far behind. Given the ubiquity of email, there is plenty of room for growth in email communications between doctors and patients. Read the rest at eMarketer.