44% of Americans claim to have watched a commercial for a brand or product online in the past month.
Archives for July 12, 2013
Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online.
82% of small businesses are using social media for marketing today and 88% are very likely to use social media in the next year.
Only 15.3% of marketers say they run a mobile-specific website.
More than half of physicians ages 44 or younger used tablets for professional purposes.
Nearly nine in 10 doctors under 35 used their smart phones for professional purposes, the highest level among all age groups.
Email use was highest among doctors ages 35 to 44, at 30%, and its use among other age groups was not far behind.
Tablet owners in 2012 to be far more likely than smart phones owners to click on ads, and also to research or purchase a product after seeing an ad.
Nearly 71 million tablet owners will make purchases via their device this year, compared with 53 million buyers using smart phones.
Diverging use cases on smartphones and tablets herald the end of mobile as a monolithic category.