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Financial Services Online Ad Spending, 2011-2017 [CHART]

Chart - Financial Services Online Ad Spending

Advertising spending in paid digital media by the US financial services industry will hit $5.20 billion in 2013 and rise to $7.38 billion by 2017, according to a new eMarketer report, “The US Financial Services Industry 2013: Digital Ad Spending Forecast and Key Trends.” While growth will continue to slow from a post-recession high in 2011, the industry’s share of digital spending will remain relatively stable over the forecast period. Between 2012 and 2017, industry spending will experience a 9.9% compound annual growth rate. Read the rest at eMarketer.