Advertising spending in paid digital media by the US financial services industry will hit $5.20 billion in 2013 and rise to $7.38 billion by 2017.
Archives for July 10, 2013
Americans who like big brands on Facebook tend to do so primarily to support those brands (49%) and get a coupon or discount (42%), with many also doing so to receive regular updates from the brands (41%).
Prospects who visited a branded pharmaceutical site demonstrated a 14.8-point lift in aided awareness and an 8.8-point lift in unaided awareness.
64% of respondents have been affected by rising food prices and 58% by rising gas prices, with rising utility/energy bills (40%), health care costs (30%) and payroll taxes (23%) also affecting some.
Warc believes that global expenditures will now increase by 3.4% as opposed to an initial assessment of 4% growth made in January.
Only 1 in 4 marketers say they currently use video in their email marketing messages.
Last year, social networks occupied 37 minutes of the average US consumer’s time per day, up considerably from 30 minutes per day in 2011.
Email took the greatest amount of time per week, at 7.8 hours.
Email and Facebook each saw 87% of respondents logging in weekly to communicate with others.