Within the US, among 44 ranking factors examined, social signals account for 7 of the 8 most highly correlated with Google search results.
Archives for July 9, 2013
Consumers tend to trust what they read, with about 8 in 10 saying they trust online reviews as much as personal recommendations.
There were 2.647 billion loyalty program memberships last year in the US, representing 26.7% growth from 2.089 billion in 2010.
The metrics most widely used by marketing procurement professionals today differ from those they believe should ideally be used.
In 2012, approximately two in five US travelers used online travel agencies, general search engines and travel-specific review sites during their planning process.
More than half of the 15,000 TripBarometer participants said they’d written a review for an accommodation after staying there.
The number of reviews on TripAdvisor surpassed 100 million in March 2013, bolstered by a 50% increase year over year.
Tablets showed a higher video completion rate than either PCs or other mobile devices.
Digital video viewers were spending substantially longer periods of time watching live video than they were VOD content.
The sources most trusted by journalists were academics and other experts, who were trusted by 70 percent of journalists.