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US Mobile Search Advertising Trends, Q2 2013 [CHART]

Chart - US Mobile Search Advertising Trends

There doesn’t seem to be any slowdown in mobile search ad spending, which has doubled on a year-over-year basis for several quarters now, according to IgnitionOne. The latest quarterly report from IgnitionOne finds tablet search spending to have increased by 116% year-over-year in Q2, and smartphone search spending to have grown by 106%. That compares to an overall search spend increase of 7%, indicating that mobile devices are becoming increasing favored in paid search.

Clicks and impressions on smartphones and tablets also saw strong growth during Q2. Compared to a year earlier, impressions were up 104% for tablets and 82% for smartphones, while clicks were up 91% for tablets and 135% for smartphones.

Costs per click moved in opposite directions on the devices, down 13% for smartphones, but up 13% for tablets. Read the rest at MarektingCharts.