Organic search has not only accounted for the greatest percentage of acquired customers over the past 4 years, but it also boasts the highest CLV relative to the average.
Archives for July 8, 2013
Ad Age identifies the fastest-growing spenders in 2012, each increasing their ad dollars last year by more than 25%.
The top 10 US advertisers accounted for an estimated $3.74 billion in ad spending excluding online advertising, or more than 10% of such spending in Q1.
A recent cross-platform report from Nielsen indicated that the number of broadcast-only TV homes is rising, albeit relatively slowly.
A new study from Searchmetrics reveals that sharing of online content by Facebook users far exceeds sharing by Google+ users, but offers the aggressive prediction that by February 2016, Google+ shares could take the lead.
There doesn’t seem to be any slowdown in mobile search ad spending, which has doubled on a year-over-year basis for several quarters now.
On auto brand apps, the No. 1 feature was the vehicle brochure or catalog, available in 68% of studied apps.
The most popular feature on mobile automotive brand websites, used by all of the 36 worldwide sites studied, was a 1-click dealer locator feature.
Last year’s global shipments of cars with embedded technology reached 5.44 million, and by 2018 that number will grow to 35.94 million.
Overall, men are twice as likely as women to be reddit users, those under 50 are significantly more likely to use reddit than those 50 or older.