There is still significant room for growth, though, in developing markets where many internet users are still not buying online. Western Europe and North America are the only regions in the world where a majority of the online population is also a digital buyer. In Asia-Pacific, penetration will reach 44.6% of internet users this year, expected to climb to 54.2% by 2017. The same markets with relatively low penetration of digital buying among internet users tend also to have lower internet penetration overall; as more of the population comes online, this will help feed the growing eCommerce market. Read the rest at eMarketer.
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